GOING AGAINST ESTABLISHED IDEAS
This was Denovo right from the start in 2012: the passion to create formulas, green beauty products… an adventure that continues today just as strong.
And then an unexpected encounter with old machines full of history, a workshop… If I never had the soul of a craftsman, I have always had a love for objects with a soul, always appreciated manual work. This leather workshop was a revelation.
A new project is almost like beginning again and yet so different. Just as with Denovo, the will to do things differently, to go against established ideas. Never in step, but always with heart. ALIXANE, is a bit of Alice and a bit of Roux, and fashion vegan style.